Geekspeak Onomatopoeia
by Steve • May 3rd, 2008
“…When I interviewed Ben Golub yesterday, he told me that RSSmeme crawls FriendFeed via the API to see what people are sharing on Google Reader. I would guess that Techmeme uses at least some of that same data via either FriendFeed or directly from Google Reader. It’s here where the sharing in Google Reader becomes just like a Digg; one person in your circle shares the item, then others do. Some comment on it. Others additionally submit it to Digg and StumbleUpon. And suddenly, you have the same echo chamber effect in FriendFeed that you see on Techmeme…
– from a “Friendfeed, the New Echo Chamber” post by Cyndy Aleo-Carreira
Technorati Tags: Cyndy Aleo-Carreira, Friendfeed, Social Media, Twitter
The Takeaway
by Steve • May 2nd, 2008
Hey, check out John Hockenberry’s new show on NPR, The Takeaway. If you’ve been a fan of uh, listener to, Morning Edition and gotten tired of hearing about the plight of the bubble bee in Mongolia or appeals to ride your bicycle to work in the middle of winter, you’ll find the new show refreshingly-unNPR.
The fact that The Takeaway took Grand Theft Auto 4 seriously, and that they put a post by my son, Gabriel, about the game on the front of their busy site, has nothing to do with my recommendation.
If you like the show, post a positive comment, or vote mine up.
Technorati Tags: Gaming, Innovation, New Journalism, social media, Web 3.0
2015 Media Plan
by Jeremiah • May 1st, 2008Rob Norman wrote a fascinating piece on his On Demand blog, taking a stab at how we’ll create, consume, and measure media in the future. From where we sit, his “Work of Fiction” doesn’t seem all that fictional at all.
We know that content is migrating to smaller and smaller screens, that distribution channels are expanding faster than the content creators’ ability to fill them, and that looking at small screens the same way we look at TV and movie screens is a fatal flaw.
As we’re hearing from our friends on the brand side and on the entertainment side, everyone is gearing up to deliver entertainment to mobile phones, computer screens, digital readers, etc. in the ways that people are consuming content today. The real issue–and what makes Rob’s post so prescient–is predicting how we’ll leverage all these platforms to tell brand and entertainment stories tomorrow.
Wayne Gretzky’s cliche’d aphorism applies here: “I skate to where the puck is going to be, not where it has been.” Yoda couldn’t have said it any better.
MyHome2.0 Latest: Jaeger Reveal & Block Party
by Steve • April 27th, 2008We had one of our most successful shoots this past Saturday in Middletown, Delaware, with the Jaeger family. The episode will air in about a month; meanwhile watch for posts on My Home 2.0 as well as more about the lively community of Springmills - - and the extraordinary Memory Wall that our crew and partners built for the Jaegers.
The Party’s Over
Shooting
Kathleen somehow directing both the live broadcast on the Jumbotron and the filming for the TV show.
Read the rest of this entry »
American Music Club @ Music Hall of Williamsburg
by Mike • April 27th, 2008
Music has always played an important role in my life, and one of the draws of moving to New York was the opportunity to experience brilliant artists live. Tonight, Mark Eitzel played with his band, American Music Club, at the Music Hall of Williamsburg, and the show was amazing. There may be more popular bands in town, but there aren’t any as great as AMC at their best.
Here’s a little AMC mixtape for those of you in the dark, and if you regret missing tonight’s show you can catch them at Mercury Lounge Sunday night — look for me there!
??????
by Steve • April 25th, 2008
4-29-08 08:59
Technorati Tags: Advertising Agencies, Campfire, FiOS, Free iPod if U id correctly - No CF employees, MyHome2.0, Social Media, Twitter, Viral Marketing
Record-Breaking Soda Fountain, and It’s Minty
by Charles • April 25th, 2008
As many of you may know, a chemical reaction occurs when you drop a mentos into a certain coca cola product. It was quite the craze some months ago and there was an explosion of user generated content surrounding the “experiment“. We touched on it as well.
Well, it’s back. Belgium students, 1500 to be exact, set up a record-breaking event in which the largest number of Mentos geysers ever erupted at the same time in the same place occurred. The above is a picture of the set up, and the result can be seen after the jump.
It kind of reminds me of an idea we once had. I think we should sue…. or at least asked to be participate next time.
Story break and pictures courtesy of Telegraph.co.uk. Explosive pictures after the jump Read the rest of this entry »
TV commercials aren’t dead
by Jeremiah • April 23rd, 2008A good friend once derided a traditional agency Creative Director by saying, “he has never encountered a marketing problem that a sixty-second spot couldn’t solve.” If you’re reading this blog, you probably already agree with us: the role of the TV commercial is no longer primary. It’s merely one of many tools to apply on behalf of our clients. A mere cursory glance at our Case Studies will show you just how far we’ve moved away from the spot-centric universe that existed only a few years ago.
But does that mean TV spots have no role in our new media landscape? Of course not. If you have a clear, concise message for a product or brand that can be explained in 30 seconds, then go ahead and make that killer spot.
And that’s why I love beer commercials. The whole point of beer marketing is to influence–however slightly–a consumer’s split-second decision when he opens that refrigerated case. So the challenge for beer marketers is giving that consumer something positive and positively entertaining to base his choice on. They’re not selling Verizon FiOS, for crying out loud, just beer.
That’s why a lot of people love this ‘Dude’ campaign from Bud Lite. It’s a simple idea well-executed. It says positive things about the brand and doesn’t ask the consumer to do anything. Is it Apple’s Revolution? Of course not. But when we come up for air on an intricate project like My Home 2.0, it’s refreshing to sit back and just enjoy a mindless beer commercial like this:
Convergence and Authentic Communications
by Mike • April 23rd, 2008
Tomorrow I am moderating a breakout session at Authentic Communications 2008 on Convergence. If you are attending, drop by and say hello! The session is from 3:00 PM - 3:50 PM. Here are the details.
Breakout Session 4: Convergence - Leveraging data from other communications disciplines form more effective integrated programs
Moderator: Mike Monello, Director, Campfire
- Bruce Kasanoff, Co-Founder, Multiverse Labs
- Darren Marshall, Senior Vice President, Research, rEvolution
