Discovery Channel needed to reignite interest in their 22-year-old Shark Week programming block. Campfire created Frenzied Waters, a transmedia experience that used influencer outreach, Facebook Connect and a chilling website to bring the visceral terror of a shark attack directly to its audience.
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HBO needed its new drama "True Blood" to be a mainstream hit, despite its niche subject matter. Campfire activated audiences already interested in the show's overarching topics, using their evangelistic support to lay the groundwork for a mass-market push.
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Verizon FiOS offers better HDTV picture and the fastest Internet, but low-tech suburban families, Verizon's largest target, weren't seeing the benefit of upgrading to FiOS. Campfire created a marketing platform to demonstrate the benefits of FiOS, allowing neighborhoods to interact with, and better understand, the reasons to switch.
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For the 4th season of "The 4400", USA Network needed to simultaneously engage audiences already schooled in the show's mythology while capturing the attention of fans-to-be that perceived the show's dense backstory as a barrier to viewership. Campfire created an immersive alternate reality experience that bridged the events of the first 3 seasons with the events of the premier, simplifying the show's plotline for newcomers while providing new and interesting content to existing fans.
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Pontiac wanted to reach a new audience in the digital space. Campfire created Motorati Island in Second Life, a Pontiac-sponsored in-game territory that built a community around car culture by giving away free land to auto-entrepreneurs, selling virtual, customizable Solstice GXP sports cars, and hosting high profile events.
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When Audi released the A3, a premium compact car loaded with innovations, it desperately needed to connect with prospective buyers, namely highly affluent, tech-savvy young men. Campfire devised "The Art of the Heist", an immersive 24-hour-a-day alternate reality experience that used the target market's web-addicted tendencies to play out a mysterious storyline over multiple platforms.
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Sega was about to release ESPN NFL Football 2K4 into a market completely owned by the competition (EA's Madden). To create traction, Campfire created Beta-7, a 3-month-long live story that highlighted the game's most unique functionality, the Crash Cam, by putting it at the center of a heated debate regarding its possible health risks.
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Steve's fascination with storytelling and technology led him to 'The Blair Witch Project' filmmakers via Sundance in 1999, and ever since he's been overseeing the inner-workings of Campfire as Managing Partner. Steve started out as a filmmaker, co-founding the (now-famous) San Francisco film collective "Cine Manifest" after graduating from UCLA. One of their first films, 'Northern Lights', won the Camera D'or at Cannes in 1979.
After seven years, Cine Manifest came to an end, but Steve continued developing and producing his own independent features, including 'The Little Sister', 'Unmade Beds' and the Academy Award nominated 'Killing Joe'. During this time, Steve founded Chelsea Pictures, where he worked with many of his feature director friends to create intimate :30 second stories for brands. In addition to his current Campfire efforts, Steve is Chairman of the Board at the experimental arts space Issue Project Room.
Steve's Site | Steve's Twitter
Mike has been intimately involved in the creative development of every project that has come through Campfire's doors. From Beta-7 to Frenzied Waters, he's led work that has been awarded top honors at the One Show, Clio, Mixx, ad:Tech, and Addy awards. A vocal force in the world of transmedia storytelling, Mike has spoken at many prestigious events, including Futures of Entertainment at M.I.T. and leading panels at SXSW Interactive.
Prior to co-founding Campfire, Mike was a co-creator of 'The Blair Witch Project'; a movie that changed the way marketers approached the Internet. Before that, he worked at the Florida Film Festival for five years, where he did everything from selling tickets to acting as program director. Mike graduated from the University of Central Florida with a BA in Motion Picture Technology.
Mike's Twitter | Mike's Posterous
Jeremiah joined Campfire in 2006 to run the agency's client services group and lead new business. He has had an active role in all of Campfire's projects since he came aboard. Prior to Campfire, Jeremiah developed the U.S. operation of Paris-based startup Center.com into a powerful revenue engine.
Previously, he worked at Wieden + Kennedy on the Coca-Cola and Nike accounts, and also spent time at DCODE, Deutsch and N.W. Ayer & Partners. Jeremiah received his Master's of Communications from Syracuse University's heralded Newhouse School, where he contributed to John Phillip Jones' book "The Advertising Business." He also earned a J.D. from Syracuse's College of Law.
Contact Jeremiah at jrosen@campfirenyc.com or 212-612-9600
After serving in the US Army Special Forces, Gregg worked as a set dresser and prop man on features and TV shows for ten years before producing 'The Blair Witch Project' in 1999. His work on that film earned him the Nova Award as "Outstanding New Producer" from the Producer's Guild of America. He created the television series Freakylinks for Fox Television and produced the show's website, which is still one of the most extensive works of "e-fiction" ever presented on the Internet.
Gregg has directed a number of national television commercials and his first feature film 'Say Yes Quickly' played in film festivals nationwide in 2005, winning Best Feature at the Indie Memphis festival. Most recently, Gregg produced 'Seventh Moon', a supernatural thriller distributed by Lionsgate and co-wrote the story for the comic book "Blackbeard: Legend of the Pyrate King" under the Dynamite banner.
