Campfire was featured in London’s Creative Review Magazine in an article called “The Rise and Rise of the New Mad Men”. The piece, written by Eliza
Williams, speaks about the resurgence of the New York advertising scene, which thanks to a handful of independent shops with a greater focus on marketing beyond the traditional, has “brought New York back”. The piece explores the new advertising environment and how shops like Campfire are helping brands to explore alternative and effective ways to reach the new consumer audience.

the rise and rise of new mad men
“New York is really the centre in terms of new marketing.” agrees Steve Wax of brand entertainment agency Campfire, which aims to create ‘interactive stories’ for its clients, rather than traditional campaigns. “A lot of young people who came out of art schools, did independent films and then needed to earn a living are now in marketing here. And a lot of young people at agencies left and started their own agencies. It was so quiet here, and suddenly it exploded in frustration.”

Here’s a link to the whole piece

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Our Verizon Fios Gurus transformed an animatronic bear into a social networking, live streaming phenomenon.

BoingBoing

Gizmodo

CNET

AdRants

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On the direction of how marketers should approach the ever-spreading voice/video/internet services through more sophisticated and targeted marketing, Campfire’s My Home 2.0 campaign is recognized for it’s illustration of ‘real’ impact of technology.

Marketing the Broadband Triple Play
Broadband is now no longer simply a technological upgrade from dial-up, but a conduit for a host of communication and entertainment services – the so-called triple-play of voice, video and Internet. It therefore requires more sophisticated and targeted marketing. …

Marketers should never steer too far away from what is essentially important for everyone. Verizon’s My Home 2.0 campaign which shows how a family’s life can be transformed by upgrading the family home to the latest technology, provides a good example of how to best illustrate the ‘real’ impact of new technology.

Read the full article

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Campfire has been sizzling hot these days. As our friends from Advertising Age point out, Campfire does it all- branded entertainment, digital media, social networking, etc. But really, that pales in comparison to the fierce pose Mike is striking for the camera. Bravo to you Mike, bravo.

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Campfire’s efforts towards Verizon FiOS grabs attention from AdWeek and local regions across the NorthEast. The new technology makeover TV show along with block parties and website shows promise in reaching consumers through a marketing makeover.

Technorati Tags: Adweek, FiOS, marketing, Social Media, Social Networks, Verizon

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Pro-, anti-, or neutral? The plethora of videos constituting Campfire’s Promicin campaign assist viewers in choosing for themselves which side of the battle they are on.

Technorati Tags: Campfire, Marketing News, net marketing, social media, Television, Viral Marketing

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Campfire’s recent multimedia effort for The 4400 continues to build positive buzz promoting the show’s fourth season.

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Campfire’s current campaign for The 4400 focuses on involving viewers in the seemingly realistic battle over Promicin. The effective campaign caught the attention of AdCritic.com, which recently boasted the virtual Promicin crusade…

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OMMA Magazine’s April issue delves into the growing trend of real companies establishing presence in the virtual world, including Pontiac’s Motorati island.

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The December 15 issue of Financial Times explores the success and development of Pontiac’s Motorati island.

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