Shark Week: Frenzied Waters (View)
Client: Discovery Channel
Campaign Title: Frenzied Waters
Product: Shark Week
Campaign Title: Frenzied Waters
Product: Shark Week
American Eagle Outfitters (View)
Client: American Eagle Outfitters
Campaign Title: Rocking the Steel City
Product: American Eagle Outfitters
Campaign Title: Rocking the Steel City
Product: American Eagle Outfitters
USA Network: Promicin (View)
Client: USA Network
Campaign Title: Battle Over Promicin
Product: The 4400
Campaign Title: Battle Over Promicin
Product: The 4400
Pontiac: Motorati in Second Life (View)
Client: Pontiac
Campaign Title: Motorati in Second Life
Product: Soltice
Campaign Title: Motorati in Second Life
Product: Soltice
Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success. Bloggers, radio personalities and the general public hunted for mysterious “Shark Attack” capsules, capsules that contained the artifacts of oceanic tragedies. Some from times past, some that hit closer to home than anyone could have imagined.
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