How to kill a brand
How to kill a brand:
1. Treat your customers like criminals and install malicious software on their computers.
2. Create fake blogs that pretend to be consumer generated rather than honestly engaging people. (archive of Sony’s fake blog)
3. Attempt to bully new media outlets because they don’t blindly do your bidding rather than engaging in the conversation. (The comments are especially worth reading)
5. Sit back and watch as consumers define your brand for you based on all of your actions:
This video alone has received over 450,000 views and over 2,500 comments. As Scaramouch, from YesButNoButYes says, “It’s about time that corporations realized that with the rise of citizen journalism and the communities ability to connect and share a POV, the tide has turned. Now, they need us so much more than we need them.”
March 9th, 2007 at 4:47 am
[...] Campfire blog gives these surefire tips on how to kill your very own [...]
March 9th, 2007 at 4:52 am
Great post by the way.
Off topice, Theivery Corporation are superb! I notice you were listening to them.
March 11th, 2007 at 6:16 pm
David’s pickup of my post above has generated some interesting discussion so be sure to check it out: http://www.davidairey.com/blog/how-sony-killed-their-brand-a-case-study/#comments
August 17th, 2008 at 10:39 pm
Absolutely agree with your sentiment here, as companies become larger and larger they tend to be less in touch with their consumers, inevitable it leads them to become more distant with the needs of the consumer. Sony is aiming for a broad market rather than what Nintendo is doing, which is to attract a certain type of consumer. This Nintendo has a more loyal following and listhens to the feedback.
Inevitably I think in future there will be more and more video games providers in the industry, catering for their own niche. Nintendo is focusing on gameplay and attracts audiences who want a simple machine with simple games. PC gamers want a more technical advanced gameplay, but Sony and Xbox are trying to fight it out for domination on a huge broad market.